COURSE OBJECTIVE
• To familiarize Public Relation as emerging field of professional employment.
• To provide insights about various aspects of corporate world and its communication
strategies.
• To introduce about advertisement and its types and enable students to write advertisement
copies.
• To create awareness about the ethical constraints in the advertisement industry.
COURSE OUTCOME
Successful completion of the program will enable students to:
• Explore public relation as a new career opportunity.
• Understand corporate communication and examine its various branding strategies.
• To write good advertisement copies by analyzing various types of advertisements.
• Understand the significant of ethical standards while creating advertisements.
- Teacher: AMEER SALMAN OM FACULTY